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The Fine Print: Let's talk about tees!

Overcoming Challenges Introduced with Custom Printing Fitness Apparel

custom printed fitness apparel

Fitness apparel continues to gain commercial popularity as American fashion standards relax and demand more options for comfort over rigid structure. Plenty of people wear fitness apparel even if they are not avid athletes. It’s fashionable to be seen as athletic and competitive. Another attraction to this type of apparel are the properties that can actually help in terms of comfort when physically exercising or working an outdoor job such as construction.

Fitness apparel is not just about how form fitting it is. Many examples of sportswear are marketed as such because the materials used in the construction have been altered with specialized treatments to have a desirable impact. Examples are moisture wicking, water-proofing, or even higher tech innovations like membranes that transport water through electroosmotic pumping of moisture, the concept from Hydro_Bot.

Fitness apparel is most commonly made from man-made fibers like Spandex, polyester, and rayon instead of organic materials like cotton, linen, silk, and wool. Synthetic fibers must go through a battery of syntheses to compile into the cloth’s final form while organic fibers require far less processing before being woven into cloth.

The processing of synthetic fibers is where it gets tricky, the composition is likely to consist of multiple types of fibers and this amalgamation can be a nightmare for printing. When accepting an order requested to be printed upon a material we’re not familiar with, we’ll do a series of test prints to assess if it’s feasible to fulfill the job.

While this operation is laborious and sometimes costly, it’s necessary to ensure the final print will look as the client is expecting and stand up over time without material colors bleeding into the print, peeling, or otherwise resulting in a subpar completed product.

Synthetic garments are particularly subject to frailties exposed by the application of heat which is necessary to cure ink in the application of the garment’s decoration. Heat can cause all types of problems as it impacts the structural integrity of the fabric. This can include turning stitching brittle, warping the fabric, color bleeding, and even melting if the heat isn’t carefully controlled.

Fitness apparel would hardly be called such if it wasn’t form fitting. To be form fitting, stretchiness is critical. Stretchiness causes issues in printing because expansion and contraction of a printed design can cause the decoration to crack. To combat this there are two schools of thought in the print industry. Print the garment in a stretched state or print with application of ink that’s been mixed with an additive to modify the ink’s composition.

Heat pressed vinyl is a prevalent solution since the vinyl itself offers stretch, but the complexity of the customer’s design also dictates whether this is a viable alternative. It’s typically fine for names and numbers which is quite common for custom fitness apparel orders but becomes problematic if it’s a 4 color intricate design with lots of detail.

The trend for custom team sports apparel frequently demands multiple placements of art around the garment beyond the traditional chest placement. These placements can include the back, sleeves, side, left chest, nape, and even the lower back or hem area. These alternative placements can be achieved in a variety of ways like heat transfers, traditional screen printing with customized platens specific to the job, and customized equipment. Since multiple placements require varying methods of decoration application, the costs associated are more than your typical screen print order.

Some specialty fitness apparel will feature unusual placements for stitching the garment together. Printing over seams is never an easy task because the seams interrupt the smooth application of ink to the fabric. There are a variety of ways to approach this. If you’re looking for a side print, a performance product constructed in a tubular fashion will be ideal since it has no seams other than the sleeves, collar, and hem. If your fitness apparel of choice has side seams, there is the possibility of imperfection in the print. We try to counterbalance this unevenness through the use of specially constructed trenches for the seams that lift up the fabric on both sides of the seam as much as possible to create an even surface. Some seams are tougher than others by virtue of how they are sewn. For example, a collar is constructed using more material than the bottom hem.

The best custom fitness apparel printers will require a test period and test products before committing to an unusual custom screen print job. As a customer, be aware that these tests can be costly and require a longer turnaround time than our customary 10-days. The product has to be shipped, analyzed, printed, and heat cured to conclude on the best print method for the product and the design requested.

As a society, we’re just starting to explore how science can influence textile production. At the University of California San Diego, they’ve created the basis for a material that not only allows heat to pass through the textile but actually passes the secondary source of heat from skin, infrared radiation. The invention could keep the wearer 4 degrees cooler than they normally would be cutting down on the consumption of electricity for air condition.

Material scientists at the the University of Massachusetts at Amherst are working on the application of electricity to textiles. Their hope is that one day they will be able to harness friction from movement into electricity that powers light or other electronics. Imagine going jogging at night and your performance jogging jacket is lighting the way for you!

With these types of discoveries and application of technology to clothing, the printed apparel industry will have to keep pace developing methods to further customize apparel in the future.

Artist or Designer? The Difference in the Custom T-Shirt Business

design a shirt

Do you consider yourself an artist or a designer when you approach an idea for new custom t-shirts? What’s the difference? An artist is someone who creates art for the sake of beauty, emotion, reaction, and aesthetics. A designer creates with the intent of fulfilling the vision from whoever has enlisted their services for design.

An artist creates for themselves which is not necessarily to be viewed as selfish, but rather they create because they must, it’s in the blood. The direction in which they take their art is defined by something that comes from within and is usually very personal. A designer is typically given direction, or expected to stay within the confines of some sort of structure. That structure might be defined by the vibe of a brand, corporate colors, and other specific s for brand identity or the message the patron is trying to convey through the designers finished work.

Starting out in the t-shirt design business, you may consider yourself either an artist or a designer. If you are successful, you’re likely to become both as new opportunities are presented. There are wildly successful t-shirt design artists that don’t have to bend to indulge clients. Shepard Fairey is perhaps one of the best known, but his success is certainly one of talent but also a good helping of being in the right place at the right time, with the right messaging. Not everyone is going to have this kind of lighting strike momentum in their career.

Obviously you’ve considering the custom t-shirt business because you’re creative, have vision, and believe in your own ideas. To design a shirt that will resonate with a large enough audience to become profit making is another story. Self-expression through your t-shirt design will be some part of your final product even if it’s created in the mode of being a designer.

What are the tenants of a successful artist? It is drive, passion, and of course talent. Money is probably not your biggest motivation but of course you’d like to be able to make a living by doing what you love. If you’re like many budding t-shirt artists you might be amazed and appalled by what the fashion industry considers t-shirt design. It seems as if established fashion designers can throw anything on a t-shirt and sell it for $80 or more and people fall all over their selves to buy it. This type of “design” is typically to make a political or social statement and they have the branding power to command a high price tag. Their fans want to be seen as trend setting and in the know.

These are the people that have made it and to some degree may be seen to rest on their laurels. But what got them there? True passion for creating art and designing is critical. If you want to get into t-shirt design because it’s an easy way to make money, you’re dead wrong. Without the passion for artistic design, you’re soon going to fall flat and so will your designs. The world only needs so many quippy slogans on a t-shirt. True artistic appeal comes from being able to pick the right font combinations, the right color combinations, playing on an idea thoughtfully combining messages to blend cohesively within the design.

Some artistic abilities can be learned and perfected through practice and repletion but a true eye for design is something you either have or do not. If you don’t have it, you probably don’t have a passion for creating art.

Continuously working and improving upon your craft is going to be essential. Surrounding yourself with similarly passionate people in the design world is a key to keeping up your energy and drive to improve upon your own design abilities. If you don’t currently have a circle of people like this in your life you can take illustration classes, go to Meetup’s for designers, or branch out to other groups of artists like film makers, musicians, even writers. Finding inspiration doesn’t always have to be black and white. A lot of creative mediums overlap and you may find applying some concepts of alternative creative mediums to t-shirt designing invigorating.

Having confidence is yourself is an admirable quality but humility can open lots of doors. When looking to align yourself within a community of artists to share ideas and get inspiration, or perhaps even mentorship from really successful artists, make sure your tenacity doesn’t become a turn-off to making valuable connections.

An appetite for success is coupled with a really strong work ethic. To be any type of designer, let alone a t-shirt designer in an overwhelmingly competitive market, you’re going to need to work at it really hard. Likely that’s going to mean a lot of free work that you do just to get your designs out there. You’re going to need the capability, creativity, and tons of designs to do this.

Breaking into t-shirt design for businesses and brands will require a portfolio. How do you build a professional t-shirt design portfolio when just starting out? You can try to offer your services for free or dirt cheap. With the popularity of t-shirt design contests this might be harder than you think. Plus there are artists that do design work for free already on sites like Design Crowd. But this isn’t the death of passionate artistry. The lucky thing is not every business owner knows about these types of web sites and if you approach someone in person rather than being a random person on the web, you have a far better chance of developing a relationship that could result in referrals and repeat business.

What types of businesses or entities could use a t-shirt designer? Schools always need new designs for a variety of reasons like athletic teams, school council, prom, graduation, clubs, plays, and musical events. If you find that you get the boot from larger schools, try approaching smaller businesses like summer camps, dance and ballet schools.

Breweries are a great business type to approach especially for a really creative challenge. Craft beer breweries especially are looking for designs that are very unique. Churches frequently require t-shirt designs as do gyms, mom and pop restaurants, sororities, and fraternities.

Building your portfolio is going to require an online presence which translates into your own website. Don’t simply depend on Instagram being your portfolio. Never solely depend on any free resource to house your portfolio. Make sure you store your pictures and designs of your work in your own files in case something happens to make accessing your account impossible.

When you begin to have success you may find yourself in the position of recommending a custom t-shirt screen printer to fulfill an order. While recommending a friend that needs the work is a nice thing to do, you don’t want that recommendation to reflect poorly on you after all your hard work. If you have any doubts on their ability to fulfill an order to the client’s expectation, sourcing the perfect t-shirt product, and executing the print flawlessly and affordably, you should look to experts with decades of experience in the custom apparel printing business. Design A Shirt can fulfill any size order from a single t-shirt for a test print to orders that require thousands of pieces. Not only can we print large and small orders, we’re also experts in a variety of print methods that may be required to fulfill the end product including four color process, discharge, spot color printing, and digital printing, all at affordable prices including free 10-day delivery.

How to Judge the Quality of T-shirt Products for Custom T-shirt Printing

If you’re like a lot of people you probably don’t pay a great deal of attention to the actual construction and fabric content of a t-shirt. Rather you rely on how it feels, looks, and wears over time. There’s quite a lot of science behind the construction of fabric which dictates the cost, how long it will hold up, and the probability that you’ll want to wear it again and again over time.

The cost of a garment is often dictated by factors other than the quality of the fabric. This may include the popularity of the brand. T-shirts that are marketed by designers have been known to fetch hundreds of dollars simply because the item is branded with their name, but an equivalent quality t-shirt could be purchased at a department store for $10.

If you’re a fashion conscious consumer, there will be no substitute for famous name brands, but if you’re looking to discern high quality t-shirt garments over poorer choices we’ll identify the key characteristics for the purpose of making decisions when having custom t-shirts printed.

The base component of a t-shirt is of course the fabric. Construction of the actual garment is an integral factor in quality but without a high quality foundation, which is the fabric, expert stitching isn’t going to mean a lot.

high quality t-shirt products

In terms of cotton t-shirts, the denseness of the weave is a quality signal. Loosely woven material requires less material and thus costs the manufacturer less to produce. Cotton that can be tightly woven typically consists of yarn made from longer fibers. The length of these fibers determine how smoothly the yarn can be spun, shorter fibers are more difficult because they have a tendency to poke out akimbo.

The thickness of a t-shirt isn’t always a sign of quality. Some very fine materials can be quite high quality and generally feel much better. Pilling is a hallmark of poor quality t-shirts. If you’re looking to do a high volume run of custom t-shirts, we recommend you order samples of the t-shirt products you’re considering. If there is the start of pilling on any sample, this is a warning sign that the product will not hold up well over time and likely look cheap in no time.

100% cotton tees are definitely a favorite amongst screen printers, that’s because the prints on this fabric look great and the printed design will hold up perfectly over time. Some performance wear and poly-blends are problematic because of the processes synthetic material is subjected to in order to achieve a certain color or performance property such as moisture wicking.

Preshrunk t-shirts are essential for fit over time. Although it’s likely that even pre-shrunk t-shirts will still experience a small amount of additional shrinkage, this can be minimized by washing in cold water and avoided the dryer altogether. The weight of the wet garment hung up will help prevent most shrinkage. Pre-shrunk t-shirts are not actually washed and dried. The process of pre-shrinking cotton material is called sanforizing. The material is actually conditioned by being steamed, and stretch by warp and waft, and then shrunk so the material is in a state where it will be less likely to react naturally to regular wash and wear.

Pre-shrunk cotton t-shirts are wildly popular because there is less likelihood of a tragic laundry incident. A pre-shrunk t-shirt is not likely to be rendered unwearable if you happen to wash it once or twice in hot water. High quality pre-shrunk t-shirts also make it possible to re-shape the tee if such an accident should occur. Although the FTC doesn’t require manufacturers to label pre-shrunk t-shirts as such, many will do so anyway because of the confidence it inspires in consumers.

Federal guidelines do require the content or content blend be clearly defined so you can make a judgment call even without a sample product to examine in person. If a t-shirt isn’t labeled, not only is it illegal, it’s likely to be made from subpar materials or blends regardless of retail price.

Have you ever noticed that one of your t-shirts looks like a shar pei dog coming out of the dryer while other tees come out smooth? This is a signifier of quality. Cotton t-shirts that wrinkle very easily do so because the weave of the material is looser. Densely woven materials allow for less movement of fibers when being subjected to moisture and heat. Over time, some wrinkles can become semi-permanent like the dreaded hem flip on cheap tees. An easy test when examining a t-shirt product is to clench the fabric for a minute in your fist. The warmth from your hand and the natural humidity can simulate the conditions of washing and drying. If the material holds the wrinkles from your grasp well, it’s likely to be a cheaper material. If the wrinkles smooth out, you’re looking at a higher quality product.

Lastly the way in which a garment is sewn together reveals its quality and the life expectancy of the garment. There is essentially two ways a t-shirt is constructed, either a tubular construction or side seams. While tubular is ideal for certain custom prints like side prints, some have a preference for side seams because the t-shirt drapes better.

Bulging, mismatching, or puckering seams are a red flag for t-shirt quality. If a t-shirt is constructed with visible seams on the collar where the shoulders meet, the collar was added after construction and is likely a lower end product.

T-shirt hems must be stitched loosely enough to withstand stretching of the fabric but no so loose as to show gaps at a casual glance. Certainly there are mistakes during manufacturing but if it appears to be sloppily sewn all around, the product should be avoided.

While quality is highly subjective and compromise often is the result of the cost involved, we hope this tutorial with help when evaluating t-shirt products for your next custom t-shirt order.

How to Hire and Retain Awesome Screen Printers for your Custom T-Shirt Printing Business

If your custom t-shirt printing business is successful, hiring excellent staff is going to be critical to ensure your continued success in the future. While screen printing techniques can be taught, it takes a lot of time and patience to train a total novice. Screen printers with years of experience can also present challenges if they are not willing to adapt to your print shop’s style. Retention of trained staff is an important aspect of running a successful print shop. Turnover can be stressful and ultimately, if it’s high, it can be very damaging to your business if you can’t get orders out of the door. Here are some of our tips on the hiring and retention of screen printing staff we’ve learned over 14+ years in the custom t-shirt printing business.

Clear guidelines – Hiring any new employee will require that you define their duties well. Simply putting out an advertisement for a screen printer is not enough. If you have a small shop you might need someone with varied talents like the ability to burn a screen, mix PMS colors, mechanical capabilities for fine tuning or repairing a press, and some logistical knowhow for shipping. It’s not fair to expect that level of experience without communicating that in your advertisement. A well thought out advertisement will save you time as well because you’ll hopefully get less inquiries from people that do not fit your requirements. Having clearly developed expectations will help you when it comes to the interview because it serves as an agenda for the interview process.

Questions for the interview – Interviews can be exhausting for both the interviewer and the prospective candidate. Having the questions you want answered formulated on paper will keep you on track for time. Ask detailed questions rather than those that only require yes or no answers. If you’re not sure how your questions will be interpreted, ask a current employee to answer them as you have them written. You may even ask your candidates to perform some sample work. If you’re looking for experience with a wide variety of printing techniques, ask them to identify instances when they performed them and give you details of the kinds of challenges the techniques present. This will weed out anyone that’s simply saying yes hoping to figure it out on the job later. Ask them what ink brands they prefer for specific jobs and why. A screen printer with a lot of experience will likely have distinct opinions and will be glad to share them. If you’re looking for a progressive minded screen printer, ask them what industry magazines or blogs they subscribe too. What was the subject of the last tutorial or industry video they watched? Ask them what was their finest screen printing moment or project. Stick to the same set of questions for each interviewee rather than winging it. This will allow you to make a fair comparison when reviewing their answers and weighing the pros and cons of each applicant.

Consider company culture – Many custom apparel printing business owners don’t even think about whether an applicant will fit in with the established culture of the shop. This is an extremely important aspect of the hiring process because it will dictate the likelihood of retention and cut down on the churn and burn of employees which is also stressful to fixed staff. It’s hard to get a sense of someone’s personality during a brief interview so we recommend asking personality questions about hobbies and interests. Also ask how they’ve handled stressful situations specifically by relating to you the entire scenario. Other good questions to ask are how your former employers would describe you, and how would your friends describe you? You may find that one candidate with potential and a winning personality is more attractive than a skilled worker with lackluster or questionable personality traits.

Creativity versus Expertise – Are you looking for someone that can also assist and make recommendations with designs? Creativity is a talent one either possesses or does not. It’s not something that can be trained. It’s a conundrum many screen printing business owners will face. If you need someone that can quickly make decisions about design, it’s better to hire someone with a strong designer portfolio than a technical screen printer. You can train them on the technical aspects on the job. However sloppy is very hard to correct, because sloppy often means indifference and that’s not a trait you want in your shop to spread to other employees. Expertise absolutely has its value but you’ll have to decide which is the most beneficial for your business when making your final decision.

Include others – It’s very common when hiring to have 1st and 2nd interviews when narrowing down a new screen printer for your staff. But it’s increasingly popular to interview with a panel. This can simply be you and your most trusted employee. Having another person’s perspective on the candidate is helpful for any clues you may miss.

Retaining your staff – It’s very frustrating to spend the time and effort to train employees simply to have them walk off the job to take their talent to your competitor. How do you retain good screen printing professionals and make them loyal to you? Keeping morale high is one of the best ways to retain employees. This can be done in a variety of ways like contests with rewards, Beer Friday’s, company lunches, etc. It’s also important they understand what expectations you have for them. They can’t do a good job at something if they don’t know it’s their responsibility. Feeling like they’ve failed at something can be very demeaning and low morale can end up costing you money and business. Set a time for reviews at the beginning of their employment and don’t forget to actually perform them as promised so they don’t feel in limbo about their career. If you sense they are frustrated in the meanwhile, take the time to speak with them one on one. You may find out that it’s something that’s easily remedied. If someone’s done an outstanding job, let them know it. It’s a very good for morale when other employees see their co-printers efforts to do right by the business are noticed and appreciated.

Relax the Iron Fist – If you’re like most screen printer business owners, you started out by being everything. Screen printer, designer, sales person, customer service person, and marketer. But as your business grows, it’s impossible to be all of those things. If you’ve hired experienced screen printers, let them show their skills and methods. Listening to others ideas and implementing them as shop policies also does a tremendous amount to make your screen printers feel empowered to make snap decisions in instances of crisis. What if you’re sick or out of town? Professional screen printers need to feel that they make valuable contributions to the growth and expansion of the business.

The Best Recent T-shirt Printing Industry Posts We’ve Read

best screenprint industry blogs

Surprisingly there’s not a lot of screen printing industry blogs that share robust information on decorating apparel from the perspective of the shop owner. Most are promoting a clothing line, or printing services primarily. So we decided to do some in-depth research following breadcrumbs from sites and forums to find these gems of screen printing insight. We feel the following articles will be beneficial to anyone looking to gain wisdom, see others problems and solutions for printing custom apparel, and learn growth strategies..

We’ll start off with an article by Brent Bowden of Printed Threads on going green in the screen printing industry. He details how he was concerned about the health of his employees who, as a currently unavoidable situation, are exposed to a litany of potentially unhealthy situations in the process of producing custom apparel. He has worked on implementing solutions in his shop which minimalize or remove potentially dangerous exposure to chemicals.

In the instance of cleaning screens, the residue from images burned into screens to ready them for ink has to be removed. Typically this is done at spray stations, requiring the person manning the spray stations to potentially be exposed to solvents. He was an early adopter of a self-contained screen cleaner which does this work in a closed environment. The chemicals used inside the machine are non VOC which is better for the environment and also saves his shop money because it doesn’t evaporate.

An extensive water filtration system that pushes water used in his shop through a multiple stage cleaning process not only saves him from plumbing issues, it ensures water going into common city drainage is as pure as possible.

He reveals that spray application of cleaning solvents for squeegees, screen openers, and pallet adhesives is flawed. In his shop they opt for alternative applications of these necessary chemicals. Cleaning squeegees is necessary between applications of different colored ink. To tackle this, they have a recirculating sink which allows his printers to simply pour cleaner rather than spray. When the cleaner becomes too contaminated, it’s recycled via a sump pump which pumps out the sediment. The cleaner then gets a new life saving money too.

A pump and wipe plunger eliminates the need for spraying cleaner on screens and also saves on product costs since the excess drains back in to the container, lastly the platen adhesive they use is a spread on kind that can be reactivated by water and agitation. One application last an entire shift. A win, win in a print shop where time is money.

Recycling of chemicals and packaging is a something that all print shops should strive for but we want to extend a special nod to Brent Bowden for implementing an extensive green operation in his shop and sharing how he did it with the rest of us.

Discharge printing is increasingly popular with customers but experienced screen printers tend to prefer plastisol since it’s easier to work with in a variety of environments and situations and is the only mistake free way to match PMS colors. So the challenge how to adapt plastisol to produce the feel of discharge was detailed by the experts at Anatol.

Laying down less ink is one way to achieve a softer hand but less ink requires a harder squeeze to deposit the ink. They recommend a 200- to 230 mesh count screen for this approach to work. Also adaptations to the ink viscosity and speed at which the ink is applied will have to be part of this experiment.

Screen printer products known as reducers and soft-hand can be added to plastisol to soften the feel but additives introduce inconsistencies with the ink color vibrancy so proceed with caution.

Soft-hand base is basically a replacement for your traditional out of the bucket colors. With this method you’ll need to add concentrated color to achieve the desired tint you’re looking for.

Another alternative is to use your base garment color as part of the design to require less ink deposit. This obviously can only be done if you have a close working partnership with your client and can advise them in the area of design.

Other techniques can be employed without the use of additives like matting down the underbase using a smashscreen with a roller squeegee. The motion flattens the fibers that pulled up from the underbase print.

An inline heat press can be utilized to likewise flatten the fibers, protect the print with a Teflon sheet and press with heat a few degrees less than your flash is set.

Finally, printing using the discharge method can be achieved with plastisol ink additives made specifically for this purpose.

With the understanding that customer driven preferences are the catalyst to modifying our plastisol dependent tendencies we really appreciate Anatol taking the time to detail these alternatives for simulated discharge printing results.

If you haven’t heard of Marshall Atkinson, you’re in for a treat. With over 24 years in the decorated apparel business, he’s truly an industry expert; in fact he coaches business on all manner of challenges they might face from attracting new business, to retaining your base, to all kinds of technical evolutions. In the screen printing industry, that’s where a lot of owners may fall behind in particular because we’re often more artists that business owners. Here’s our recap on a blog post that details technology and apps that will help manage and grow your decorated apparel business.

The way we communicate is changing at a rapid pace, email made everything much faster and easier but since then, there a myriad ways that your customer may prefer to exchange information and ideas. We have to adapt to them, not the other way around. Instaply is an app that will allow you to streamline the channels into one and keeps an ongoing record of the communication which is critical when it comes for reorders.

The way we communicate is changing at a rapid pace, email made everything much faster and easier but since then, there a myriad ways that your customer may prefer to exchange information and ideas. We have to adapt to them, not the other way around. Instaply is an app that will allow you to streamline the channels into one and keeps an ongoing record of the communication which is critical when it comes for reorders.

If you have customers that are extremely conscious of color accuracy the D50 series Pantone Lighting Indicator Stickers are must have’s. Although they may be considered costly, if you are doing a large order for a high maintenance customer, these light sensitive patches could make the difference between reprinting an expensive order or losing the customer, neither of which are attractive. With these “tools” you can be sure your client is viewing the color in the correct light.

Pantone color is incredibly important so Pantone now offers a pay for download app that can be used on any mobile devices for on the fly color evaluations. They also offer a for a fee calibration tool but in these days where everybody expects flexibility as well as mobility, it’s an investment worth your while as a screen printer.

There are two companies that offer precise color mixing systems. The systems are based on measurements, not the size of the ink container so you can mix the exact amount of ink needed for a job without leftovers. Wilflex and Rutland are the companies to check out for precise color matching without wasteful over mixing of ink colors.

As avid readers of Marshal Atkinson’s blog, we highly recommend checking out his other posts as you’ll find a wealth of freely given information on how to grow you screen printing business.