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The Fine Print: Let's talk about tees!

The Flowy Tank – The Ultimate Trend in Tanks

If you love the comfy feeling of cotton-polyester blend and an easy, drapey fit, then our latest apparel arrival will get you fired up. We’re now offering the Bella Ladies Flowy Boxy Tank! It’s available in white, black, coral, dark grey heather, mint, true royal, neon pink, red, neon yellow, athletic heather and striped designs of white and heather and coral and heather. Sizes range from small to extra-large.

The cropped body length and sideseaming add to the originality of this product.  This tank is for the fashion minded girl that wants to be comfortable but doesn’t want to sacrifice sizzling style.

BELLA LADIES FLOWY BOXY TANK

Not sure how to wear this stunning tank? Try pairing it with a skinny jean and ballet flats. Since the armholes delve fairly deep, wear a pretty bra or bandeau underneath. You can also try layers like of contrasting colors to mix it up. The minimum screen printing order of this product is 6, but don’t worry, with your awesome sense of style, you've got to have a slew of fashionista friends that will want to go in on this fashion find.

When Good Promotional Ideas Go Really Bad

Land’s End is a highly respected clothing retailer that is known for providing its well-heeled and aristocratic following with very conservative fashions. In a bid to diversify its marketing channels, New York publisher Condé Nast struck a deal with Land’s End to provide its customers with gift samplings of fashion-minded magazines such as Vogue and Self. Included in Condé Nast’s repertoire is GQ magazine which specifically targets men’s interests including “sexy women.”

The match turned out to be a disastrous union that was exacerbated by really unfortunate timing. Land’s End provides a wide array of school uniforms and many parents had recently ordered their children’s back to school uniforms.  Included in the shipments of the recently ordered Land’s End school uniforms was GQ’s latest publication featuring a mostly nude woman whose modesty was only saved by the strategic placement of a Lei. 

The backlash from Land’s End customers was immense leading to a public apology from Edgar Huber, Chief Executive Officer at Land’s End. From the consumer standpoint, even the apology was an epic fail as the incident was spun as having been part of an effort to appeal to Land’s End male customers. This angle incensed female customers even further leading to outright shaming in the public commentary.

Land’s End had previously been owned by the historically conservative, apple pie-esque Sears Holding Corporation. In April of 2014, the retailer became a publically traded company. In May of 2014, Land’s End announced Steven Rado as its new Chief Marketing Officer. Perhaps his prior history as the President of Marketing at Victoria’s Secret Direct led to a miscalculation on how the mingling of GQ and Land’s End client base would go over.

Anton Uniforms is the sister company of DesignAShirt.com and has been providing school uniforms since 2011. Running in the same operational space is Anton Sports offering promotional products. Understanding what is important to the consumer is a key component to successfully operating three different businesses under the same roof. DesignAShirt.com’s clients are very different from the clients of Anton Uniforms. All have different expectations. Operating in the apparel industry since 1985, what, if anything can be the moral of this advertising debacle? Free is not always good and gifts are not always well received. 

15 Inspiring Sorority Slogans

If you’re in charge of team building for your sorority chapter, a unique slogan could be the thing to create a sense of unity.  We’ve come up with 15 sorority slogans for you to use or build off of as you craft the perfect slogan to inspire your sorority sisters. Let us know what you think. We would love to hear your ideas too!


1)    Making The Most Of Right Now
2)    Where Leaders Are Born
3)    We Make Our Own Way
4)    Inside Beats The Heart Of A Champion
5)    You're Going To Hear Us Roar
6)    Pledges With Gilt Edges
7)    The Sorority With The Authority
8)    If It's Good, It's Got Greek Written All Over It
9)    We Are What's Next
10)    As We Believe, So We Become
11)    We Don't Chase Dreams...We Run Them Down!
12)    If Runner-up Is Good Enough For You, Get Behind Me
13)    We Believe In Each Other
14)    We're Bringing Spicy Back
15)    Don't Hope For It, Work For It

Custom Sorority T-Shirts are one of our specialties at www.DesignAShirt.com. Whether you've designed your own graphics or want one of our incredibly creative artists to dream up something unique, we've literally got you covered! You can also choose from a great selection of Greek clipart in our Design Studio. We offer some of the lowest pricing in the industry plus free shipping! And no worries about the quality, we only offer the very best products. Choose from ultra-comfortable Hanes tees to stylish Bella tank tops. 

The Roots of Cotton as a Favored Textile

Cotton is known to be one of the first global commodities. In India, fragments of cotton cloth have been unearthed by archaeologists dating back to 3200 BC. The cotton plant is said to have migrated from India to China, the Middle East and Africa between AD 800 and 1000. The commercial value of the plant and the material that was derived from it caused the demand to grow to such an extent that entire regions were devoted to its agricultural development.

Along with the widespread cultivation of the plant came technologies to transform the raw plant into cloth such as the spinning wheel and the loom between 1184 and the thirteenth century. Commercialization of the cloth would take on different forms ranging from Indian villages that devoted their cultural identity to production to exclusive guilds in Europe.


Cotton cloth was interchangeable with coin and was used to trade for other goods such as spices and stand as payment for financial obligations. Trading or gifting of cloth was used in many cultures across the world and had significant and sometimes spiritual or ceremonial meanings.

The superiority of Indian cotton textiles gave them a competitive edge in the global market. The success was due to their deep understanding of dyes and decorative techniques such as stenciling and printing. Other textiles such as linen and silk required a skilled loom artist to integrate complex decorative elements into the weave but cotton proved to be much more versatile and could be decorated after the cloth was made. The affordability of cotton cloth versus silk had an enormous impact on the scope of demand across the globe.

As the popularity of the cloth flourished, different markets developed varying tastes in design and color. Checked, striped and indigo cloth was popular in West Africa while merchant importers to European countries demanded plain white cloth as they began to develop their own lower cost methods of applying design.

 

Although cotton did not become a critical part of the economies of Europe and North America until after the 19th century, the development of the automated printing technique known as roller printing vastly changed the demand for hand-block printing. These machines replaced the work of 20 humans and could produce sophisticated, multi-colored patterns for far less cost.

In 1856, the discovery of aniline dyes, derived from the noxious industrial waste known as coal tar changed everything for European manufacturers. Prior to synthetic dyes, color could only be derived from the natural world. The process was exceedingly labor intensive and required dyes be imported from exotic locales across the world. Tyrian purple was one of these legendary hues derived from the secretions of sea snails and whelks and so rare that it disappeared with the Roman Empire.

The tenacity of one chemistry student known as William Henry Perkin revolutionized the manufacture of dye with his experiments with coal tar producing the fabled purple hue. Continuing experimentation resulted in cheaply produced dyes of reds, magentas, pinks, and indigoes bringing the production of cotton textiles fully into the hands of the Europeans. Today, cotton is still one of most favored materials for clothing in the world, especially t-shirts.