Discharge printing is a method where the ink application actually removes the pigment in a shirt similar to bleach but in much more controlled way. Nothing like the bleaching videos you’ve seen on YouTube where the lines are not crisp and are typically done freehand.
The desaturation of the t-shirt fabric is executed by a special discharge ink with an activation agent and the application of heat to cure it. Some fabric colors can be problematic such as the infamous color red. Red is the bane of most screen printers and a testing of the fabric beforehand will be the deciding factor on whether the product can be used.
What makes discharge print so desirable is the soft feel of the print. It’s very different from traditional plastisol ink which has a considerable structured feel. Discharge ink is water based and contrasts from plastisol because it sinks into the garment removing the original color of the fabric instead of being laid down on top of the fabric. It’s basically re-dying the fabric so it works best on darker garments. Discharge print is also very desirable because it’s fashionable.
Discharge printing does not work really well on certain colors like royal blue, Kelly green, and purple. Instead of discharging down to a whitish color, you will get a lighter hue of the original color. Some manufacturer’s products work better than others for these colors.
For a great discharge print, you need to print on 100% cotton t-shirts. Cotton poly blends are not ideal since the discharge process will not react with polyester fabric. You cannot remove the color in plastics which is what polyester consists of. However, if you’re good with a very vintage look and muted colors in your design, cotton poly blends can be used but no two shirts will look exactly alike. Some heathered blends will accept discharge well and are consistent with the soft hand and vintage look that make discharge so enticing.
Colors can be used in discharge printing through the addition of pigment to the ink; however color matching such as Pantone Color Matching cannot be done due to the exact precision expected from PMS colors due to the nature of the process.
Don’t expect a crisp white color from discharge since the color revealed during the process is the natural color of cotton which is an organic look. Fans of discharge print consider this part of the attraction.
Discharge printing in multiple colors is done by printing the darkest colors first then layering the lighter colors on top with a wet-on-wet technique. Since discharge ink doesn’t actually begin to appear until heat is applied, the screen printer will need to depend on years of experience and confidence in his or hers ability to know if the outcome will look right.
A final note, this printing process will absolutely require washing the garment before wear to get rid of the smell and residue left by discharge printing procedures.
Are you interested in trying this fashionable print application for your custom t-shirt order? Hit chat below or give us a call at the phone number above for your custom quote!
If you have an organization with employees performing duties that can sometimes be considered hazardous you know the importance of high visibility safety apparel. In fact, since there are many laws governing the health and safety of employees, you may have a bigger need for safety wear than ever before. Since OSHA requires employers to supply safety apparel, as a business you might as well take advantage of these requirements and use the opportunity for some business branding!
Custom printed safety vests and tees can function in the capacity of protecting your employees in dangerous situation and also become an avenue to advertise your business to passersby. The public can understand more clearly what projects your company is capable of undertaking through your logo and tagline on the safety apparel they are wearing. Visibly demonstrating the kind of work you do with your employees wearing your logoed apparel creates an advertising package that’s hard to beat through other forms of advertising.
For example, you might have a contract to do road repair but with branded workwear, the public can understand your specialty is asphalt repair. This kind of exposure can lead to new business if someone has a private drive that needs a specialist’s attention. Anymore, the need for safety vests is becoming more prevalent for all types of businesses such as event management, construction, and heavy transport.
Printed safety vests will protect your employees and comply with safety regulations but will also create a structured appearance for your employees. A cohesive look for your crew creates unification and cohesion and of course the ever important element of branding for your company.
The safety vest product we carry is 100% polyester oxford with 2-in. wide 3M™ reflective taping on front and back in compliance with ANSI/ISEA 107 standards. It comes in both Safety Yellow and Safety Orange with room for custom printing on the back. The bright colors and reflective taping are to make sure your workers are highly visible during the daylight hours and also when visibility is poor in lower light situations.
A safety vest can easily be worn over the workers personal clothing or company provided uniform or it can be worn in conjunction with other customizable safety apparel such as Safety Green or Safety Orange tees for even more protection in dangerous environments.
Due the high visibility of safety wear, which is the nature of the garment, it’s an ideal opportunity for branding. The only restrictions when printing on a safety vest is there can be no printing on the reflective areas. However, there is ample space to include your company logo and other information you would want to the public to see.
It makes a lot of sense to use safety vests to promote your business as they are a required piece of apparel for your workers to do their job so they will be worn and seen.
Not all hazardous jobs will require a safety vest but do require apparel in the safety colors of green or orange. For those needs we carry Gildan products including t-shirts and sweatshirts. It’s important to note that due to the fabric composition of the color Safety Green, these only come in cotton-polyester blends and require the screen printing method of print and thus the smallest order will need to consist of 6 tees or sweatshirts.
OSHA compliant Safety Orange tees are represented with Hanes products including the Hanes Tagless Tee and for sweatshirts, we offer the Hanes ComfortBlend EcoSmart Crew 7.8oz Sweatshirt . Both of these products come in Safety Green as well.
The need for custom safety vests and tees has grown considerably since there are industry positions which require it from government legislation. But there are many situations when they can be useful in making your employees feel safe. Hazardous working environments like event traffic management would benefit by wearing branded safety color apparel and can cut down on the chaos event attendees might feel during the parking portion of their visit when their directed by someone wearing highly visible and officially branded garments.
Some job conditions make it beneficial for your workers to see each other such as in factories, forestry work, commercial fishing, and mining operations. High visibility of other coworkers can reduce the potential for jobsite accidents. Industries where work is not performed in the public eye can still benefit from branded employee apparel as advertising because your workers run typical errands on their way home after work such as grocery shopping and getting gas.
With all the potential for improved safety, compliance with regulations, and the bonus of company branding, custom printed safety vests and safety t-shirts and apparel should be in your company’s advertising budget.
Have your ever been in a crowd and noticed someone with a t-shirt that has a seemingly random phrase or symbol printed on it but it means something to you? A phrase like “Bush Life” will probably not mean anything to your average Joe on the street but if you’re a fan of the video game Fortnight, you’ll recognize it. It might make you laugh and want to catch the wearer’s eye, or it might even start a conversation between two fans of the game. That’s the allure of wearing custom t-shirts.
T-shirts can open doors and becomes a source of introductions, recognition of commonalities, and can even be the gateway to new business partnerships. The person wearing the Fortnight t-shirt while showing off his exuberance for the game has also become an unknowing promotor of the game. Even if someone doesn’t recognize the reference, it still might be the catalyst for someone to ask the question, “What is bush life?” And it’s all done for free.
Word-of-mouth advertising is known to be one of the most powerful and persuasive forms of advertising. People who know people that support a brand or idea are far more susceptible to influence than if the advertiser approached that person of their own accord.
The longevity of a t-shirt for business promotion lasts as long as the life of the shirt, which could be many years if you choose to print on a high quality t-shirt product like Next Level, Hanes, or Bella+Canvas. The quality of the print will also determine how long the t-shirt is worn. There is no reason other than unreliable printing that would reduce the life of the t-shirt. Plastisol ink prints should last the life of the shirt and is the most common form of screen printing on t-shirts.
T-shirts can even be the source of an economic boom. Take for example the story of the smiley face tee. Sure we love the idea of Forrest Gump being the unwitting creator of the t-shirt design from the scene in the movie of the same name.
But the actual source was a graphic designer contracted to come up with a design that would boost the morale for the employees of a languishing insurance company in the 1960’s. That smiley face design has made millions for a company called, of course, The Smiley Company.
That led to recognition of the company to this day and paved the way to ageless fandom where we still see people wearing the tees, even as an ironic or vintage statement. The band Nirvana has a famous tee that could be called an ironic tribute to the original tee with a punk edge.
Free tees are always an acceptable gift for employees and customers. And unlike a gift card or edibles, will have a lasting impression. Every time the recipient of the tee comes across it in their closet or drawers, it’s a mental trigger to remember your brand.
One excellent example of a business t-shirt design that catches the eyes and imagination of people who see it are the designs featured by the restaurant Oregano’s. They use powerful and funny slogans that borrow from pop-culture and trendy movements. Examples like “Legalize Marinara,” and “Practice Safe Sauce” are not only memorable but they convey the light- hearted and vivacious atmosphere you’re likely to experience at one of their Italian restaurant “joints.” These designs succeed at conveying an image of the brand.
Even if you have a new business and don’t have the kind of branding bigger companies have, you can partake in cross promotion with event promoters looking for sponsorships. In fact, your logo inclusion on a t-shirt as an event sponsor is typically one of the cheapest entry points of sponsorship.
If you have the type of business that lends itself well to manning a booth at one of these events, having your own branded t-shirts on-hand as a giveaway is great way to keep the spirit of your interaction going after the event is over. This works particularly well if your branded identity coincides with the content of the festival or event.
Custom business t-shirts offer up a way for you to communicate well beyond the limitations of traditional advertising. It is a source of promotion that lasts longer than other forms and gives people a tangible object to remember you by. Interested in getting started on your own word-of-mouth advertising? Check out our pricing in the link above or talk to one of our customer delight representatives to get things in motion with the chat button below!
You would be hard pressed to find a way to open your own business with the really low entry threshold that comes with a custom t-shirt brand. T-shirts are a staple of the American wardrobe. Finding an audience that is interested in purchasing t-shirts isn’t the hard part. It’s finding the right audience for your design ideas!
Beyond your own specific t-shirt brand style, people are highly interested in personalized t-shirts. We should know, we’ve printed millions over the course of more than a decade. T-shirts are an easy and low cost way to bring together people from all walks of life including military, students, churches, and other organizations.
Because of the inherent bonding quality t-shirts offer, the business of t-shirt design and printing has exploded to meet the demand and make the most of the trend. And in turn, the competition is challenging and requires any t-shirt brand to really stretch the imagination to compete and stand out in an ocean of rival T-shirt designers.
The personal experience of building your own business can be incredibly rewarding. Obviously having a successful business can make a huge impact on other facets of your life like your economic standing in the world. Typically to have a successful business you need to have a passion for what you’re doing. So if you’re not 100% on board with t-shirt design, rethink what you’re doing here.
How can passion help you build a t-shirt brand? Someone who feels passionate about what they do will be able to do the things that take a little longer, are more risky, and are harder to accomplish. Passion will drive you to see things in a positive light and this positivity will propel you down courses you might not be willing to chance if you felt differently.
Personal reflection will be the most important deciding factor to evaluate whether you’re really ready to launch your own t-shirt brand. Here are some practical steps to take once you’re ready to go down this career path.
Develop a business plan – Taking this step will set you far apart from the herd of day traders that are attracted to the t-shirt business. This is the blueprint upon which you can grow. As your business progresses you’ll be able to make smart forecasting decisions and be nimble when your objectives change. In the beginning, consider it like a checklist of things that need to happen and what research needs to be completed.
Choosing products – Your t-shirt designs will be a huge part of your t-shirt brand’s success or failure but what you may not have considered is the influence the kind of t-shirt product will have on your chances for success. There are tons of t-shirt products to choose from. Understanding what is popular amongst certain demographics will help to determine what you choose.
Some demographics are totally fashion conscience and will react best to trendy, well-known t-shirt manufacturers like Bella+Canvas and Next Level. Tri-blends and heathered fabrics are also well received by this segment.
Other t-shirt qualities to keep in mind when choosing a product are how they are manufactured. T-shirts can be either side seamed or tubular. Side seamed tees will appear more fitted and flattering to the body. The counterpart to side seamed is tubular. Since they require less sewing, they are less expensive but will have a more boxy appearance. How a garment is hemmed can impact the longevity of the garment and certainly can impact how the quality of your t-shirt brand is perceived. Quality hemming will lie flat on both the inside and outside of a garment.
Before you commit to a large run of t-shirts for your brand you should always insist upon seeing a sample of the product and doing an inspection for signs of quality. If the hems are bubbling or appear loose, this will likely be indicative of the t-shirt product as a whole.
Your t-shirt printer should be able to source just about any type of product you want to use. Using print-on-demand printers often restricts your creativity and quality control because you have to use the products they offer on their site. The convenience of not having to deal with inventory is countered with little to no opportunity for customization for you as the budding t-shirt brand business. That’s why we recommend going with a t-shirt printer like DesignAShirt.com since we can not only offer a wide variety of products but offer expert advice on products of all kinds. Think of us as a partner instead of a t-shirt printer.
Testing your design- Learning what types of designs resonate with your potential customers won’t necessarily require that you have them custom printed. Mockups can go a long way when testing the market. If you’re just starting out, superimposing the design on a picture of a flat blank t-shirt is the easiest way to achieve this. If you have Photoshop skills you can take it much farther by manipulating shadows and product colors to make the picture seem more realistic.
Without getting too caught up in details, post your t-shirt design idea on social channels to see what kind of reaction you get. This is one of the easiest ways to test the sales potential of a design. Don’t give up if you fail and fail again with your t-shirt designs. While you think people should love them, you never know what makes people tick and what is relatable to them. When you do find a design that has mass appeal you can work on expanding the concept and think of ways to replicate the design elements that made it popular to begin with but with a new twist. This is basically creating a style that uniquely defines your design approach and thus creating a true t-shirt brand.
Up until about a decade ago, it was common place to require employees to wear uptight formal wear at the workplace. But a shift in culture and the demands of the workforce has changed what we wear at work. Ultimately people don’t like to be uncomfortable during a long day at the office. This is where employee t-shirts come into play and make whole lot of sense for your bottom line and employee satisfaction.
When it comes to uniforms, depending on past experiences, the mere thought of a tight, stiff, hot uniform could be a deciding factor in whether your job offer to an exceptional candidate is accepted. Attaining the best and brightest, especially when it comes to a younger workforce demands employers be competitive in all facets, even a casual atmosphere. Here are the top reasons why you should get employee t-shirts.
T-Shirts Build a Common Bond – As individuals we sometimes like to be unique, unique is good but in some situations being unique in your identity doesn’t help identify with the team. When everyone is wearing the same t-shirt design, it’s easy to assimilate and build a mutual feeling of community and group loyalty. Offering t-shirt uniforms is one of the most casual, hands-off ways to build this sense of solidarity with your team. And just like animals in the wild, looking around and seeing members of your herd are there for back up allows your employees to feel a sense of security and support that everyone is on the same team.
Marketing, Marketing, Marketing – You may not realize what a valuable resource your employees are for free marketing. You probably already market on channels like social, buy expensive Internet banner ads, run remarketing campaigns, and send email newsletters. But so is everyone else. Thus the cost for digital marketing continues to increase with a premium being placed on impressions.
Have you ever thought how a person seeing your t-shirt marketing message could translate into an impression? Imagine all the people your employee is exposed to after work. Think about all the regular things people do in a day like going to the grocery store, stopping by their favorite restaurant, going to an appointment, getting gas, etc. All of these events are opportunities for your marketing message to be impressed on strangers.
If your t-shirt design is interesting, it might even spark a conversation which also turns your employee into a sales person for your company! T-shirts used in a marketing capacity is a no brainer because the cost per t-shirt drops based upon the increasing number of t-shirts that you buy. Can you think of any other form of advertising that actually decreases in cost based upon the number of units you buy? There are not a whole lot of options available that this would apply to.
If your business is the type of business that sparks loyalty from your customers, your employee t-shirt uniforms could also be hot commodity for perk giveaways. Think about how many people would love to have a t-shirt from businesses like Apple, Google, or even Starbucks. If you’ve got a fan base, why not include them as advertisers and sales persons for your business.
Branding by T-shirt – Branding and marketing are sometimes synonymous but branding is actually the act of instilling your businesses in the hearts and minds of your audience. It is the building of familiarity. When people are familiar with your brand name, they are more likely to consider doing businesses with your company when services are needed. If a person recalls your business name, slogan, or logo while skimming listings in a generic search for product or services, your chances for them to pick you go sky high compared to your competitors.
Recall is invaluable because people are more comfortable with what is familiar, especially when it comes to parting with their hard earned cash. Employee t-shirts are an excellent way to reinforce your branding even amongst your employee’s friends and family. Sometimes people don’t really discuss their jobs but having your branded t-shirt is a discussion starter. Additionally, people tend to trust a business’s offerings when that trust is reinforced through the connection of a friend or loved one.
But where should you get your employee t-shirts? You have lots of choices, however we’d certainly like you to consider us as one of those choices and here’s why. Although we’ve literally printed millions of custom tees over the years, one thing keeps us humble. Ultimately, the owner is a small business man. He understands what it’s like to build a business from scratch and how hard you have to work at it.
With that knowledge, he knows it’s very important to not disappoint customers and provide the very best custom t-shirts at a competitive price with a guarantee of satisfaction. Even when we’ve screwed things up, we really take it seriously to make it right. Just as you surely do, we understand the value of repeat business and satisfied customers.
Need help in understanding what you’re best options are? No problem. We’ve got a dedicated and enthusiastic team of customer service representatives that will help you through the entire journey including picking the right t-shirt product, advice on design, and the best price options for what you’re looking to achieve.